Branding is more than just a logo or tagline—it’s about creating a unique and memorable identity that resonates with customers and employees alike. At Westgroup Designs (WD), we believe that a brand’s physical environment should be an extension of its story, creating spaces that foster connection, pride, and purpose.
Our approach goes beyond aesthetics. By seamlessly integrating your brand into the built environment, we craft immersive experiences that reflect your values and enhance user engagement. Through services such as signage and wayfinding, environmental graphics, and art selection, WD helps transform spaces into powerful expressions of your identity, reinforcing organizational goals and aligning every detail with your mission.
Bringing Brands to Life in Physical Spaces
Branding is essential in shaping how people experience an environment, no matter the sector. For 24 Carrots, a premier catering and events company, WD developed an environmental graphics package that reflected their dedication to extraordinary events and personalized service. By weaving their brand values into the design of their corporate headquarters and production facility, we created a welcoming, inspiring space that showcases their commitment to excellence.
For larger-scale projects, like Panasonic Avionics’ global headquarters, WD’s expertise extended to workplace strategy, interior design, and environmental graphics. Across an 18-acre campus, we designed seven interconnected hubs that foster collaboration, relaxation, and engagement. Every element—from signage to interactive spaces—was designed to deliver a cohesive, impactful brand experience, ensuring the Panasonic identity is felt in every corner.
At Marshall B. Ketchum University’s Ketchum Health facility, branding was integrated to improve both functionality and user experience. We designed intuitive wayfinding systems and environmental graphics, using color-coded navigation and beacon lighting to assist patients with low visual acuity. These thoughtful design solutions not only enhanced accessibility but also reinforced the university’s identity, demonstrating how branding can serve both form and function in healthcare spaces.
Designing Spaces That Align with Your Mission
At WD, we specialize in creating environments that are a seamless extension of your brand’s mission and values. WD leverages design to achieve impactful results to drive our client’s mission, vision, and strengthen your organization’s goals.
In partnership with Neff Construction, Inc., Westgroup Designs proudly hosted a successful fundraiser on October 3rd, raising over $50,000 for Prop-2 to benefit California School Districts. We are deeply grateful to our generous sponsors and esteemed guest speakers from Anaheim Union HSD, Long Beach USD, Santa Ana USD, and Moreno Valley USD. Together, we are committed to enhancing educational environments and shaping the future of learning.
Thank you all for your tremendous support!
WD is a 2024 Platinum Bond Contributor.
This past weekend, members of our team participated in the Susan G. Komen MORE THAN PINK Walk, joining thousands in support of a world without breast cancer. We are especially proud of one of our designers, Izzy Guevara, CID, who raised over $450. As she shared, “I decided to participate in this year’s More Than Pink Walk to honor loved ones, especially my abuelita, and everyone impacted by breast cancer. Through my fundraising efforts, I aim to raise awareness and help us get closer to finding a cure.”
We are grateful to be part of this meaningful event and to contribute to an important cause.
Westgroup Designs is honored to be recognized by the Orange County Business Journal as a 2023 Companies That Care Honoree for going above and beyond for the OC community through philanthropic efforts and accomplishments.
We believe in embracing a work culture that values giving back. Every day, our staff strives to be an integral part of the world in which we live and work by volunteering, sponsoring, supporting and partnering with organizations in the region to help those in need including Veterans, children and families in crisis, animal shelters, public health, and more.
Westgroup Designs was also honored earlier this year by National Philanthropy Day Orange County.
Westgroup Designs has been selected as an Honoree for the 2023 National Philanthropy Day, recognizing the contributions and spirit of giving the firm and its staff continue to make, in support of many Orange County areas.
WD’s fundamental value centered on investing in the region’s non-profit organizations, foundations and causes serves to benefit, enrich and empower the global community.
Spanning a variety of activities and events, from sponsoring and fundraising, to actively working with Veterans, the underserved, women & children’s groups, shelters, environmental and charitable organizations, Westgroup Designs is proud to drive positive change in our communities.
At WD, the breathtaking vista of Back Bay Newport Beach from our windows isn't just a daily source of inspiration; it's a constant reminder of the community we're deeply rooted in. Every day, as we look out from our workspace, we're graced with the serene beauty of the bay—a panoramic display of nature's splendor that never fails to evoke a sense of gratitude.
This past Saturday, our commitment went beyond admiration. Team WD took a proactive step to ensure the continued beauty and health of our coastal gem by participating in the National Coastal Cleanup Day. Equipped with gloves, trash bags, and an unwavering spirit of community service, we set out to rid the shores of waste, ensuring that the bay remains a pristine haven for its marine life and a cherished space for the community.
Our actions are guided by a belief that businesses should play an integral role in the welfare of their communities. As we worked alongside other volunteers, it was evident that collective action can lead to significant change. Every piece of trash picked up is one less contaminant affecting our environment.
So, the next time we glance out of our office windows at the serene waters of Back Bay Newport Beach, we'll not only admire its beauty but also take pride in knowing we played a part in its preservation.
