Improv Raleigh Comedy Club

Westgroup Designs delivers a brand new concept for the legendary Improv Comedy Club and Lounge, energizing the environment with a renewed focus on the guest experience!

The new design developed for the legendary Improv comedy club debuted last month in Raleigh, North Carolina, to rave reviews and sold out performances! Guaranteed to entertain and excite the senses, this is the first of many locations for the iconic venue with the immersive experience which allows guests to be treated as though they are the performer, complete with back stage style details. Many know the Improv from its signature iconic red brick wall at the stage, from the first Improv established in New York City, 1963, by Budd Friedman.

Sophisticated technology and efficiency are disguised behind unique architectural details, lighting and materials. An urban industrial aesthetic integrates the “dark and gritty cool” vibe of both the NYC and Hollywood Improv, with the original roots, to maintain an intimate experience for up to 500 guests per show, continuing the excitement with a well-appointed bar and lounge for post-show entertainment and a secondary stage for new comics to test out their best material!

We’re going even further beyond for the next venue! Westgroup Designs continues their partnership with Levity Live, to bring this new concept to Milwaukee, Wisconsin in 2020. The 13,000 + square-foot premium entertainment venue will include three live performance stages, 2 separate expandable showrooms for flexible size events, with full food and bar service, plus a spacious lounge, setting the Improv further apart from its competitors. Stay tuned for progress updates!


Levity Live: Raleigh, NC


Raleigh, NC


17,000 sf


Planning, Interior Design, Architecture