Panasonic Avionics Corporation (PAC) has been the leader in the in-flight entertainment and communications industry for over 35 years. Every year, more than 500 million passengers enjoy an amazing entertainment experience flying onboard Panasonic-equipped aircraft. Panasonic Avionics wanted to make strategic improvements to their 18-acre global headquarters located in Lake Forest, California (PAC Campus) as part of a larger initiative to help grow and retain their talented staff and business relationships. They partnered with Westgroup Designs to leverage our similar expertise in creating experiential environments to enhance the overall experience on the PAC campus, unify all seven buildings, and reinforce the Panasonic brand.Providing workplace strategies, programming, interior design and environmental graphic design services, Westgroup Designs is remodeling 8,500 sf of underutilized lobby and common spaces at seven buildings on the PAC campus. We are transforming the forgotten spaces into multi-functional environments that encourage employees and visitors to collaborate, lounge and play in while connecting all buildings on the PAC campus with the Panasonic brand.
The design’s guiding principles pay homage to Panasonic Avionics’ expertise in creating in-flight experiences:
• Engage. Activities to collaborate with colleagues and guests on your way to your final destination.
• Entertain. It’s not just about the first time you fly, but every time you fly. That same approach should apply to the experience of visiting the PAC campus.
• Connect. You should feel a sense of belonging when in each building, both part and parcel of the whole “world” of Panasonic Avionics, from the company brand and culture to life on the PAC campus.
The specific execution of each building’s design is tied to one of Panasonic’s Seven Basic Business Principles, which also corresponds to a different activity in each space: Contribution to Society, Fairness & Honesty, Cooperation & Team Spirit, Untiring Effort for Improvement, Courtesy & Humility, Adaptability, and Gratitude. Regardless of which hub you visit, and the unique experience you have there, the environment communicates the same story about the Panasonic brand: Who We Are (Panasonic’s visual identity), What We Do (Create in-flight entertainment experiences), and How We Do It (Panasonic’s Seven Basic Business Principles).
The result? A design that creates a multi-layered brand experience on the PAC Campus that is greater than the sum of its parts. Westgroup Designs creates seven active hubs that engage, entertain and connect visitors to create unique, individual experiences that are simultaneously connected by a collective brand experience as a way to unify the whole campus.