iida Archives - Westgroup Designs

Westgroup Designs Takes First Place at the 2023 IIDA Southern California Fashion Show

Madison Meehan — Thu, 17 Aug 2023 17:13:55 +0000

Westgroup Designs painted a masterpiece at the annual IIDA Southern California Chapter's Fashion Show, capturing the essence of art in every detail! This year’s magnetic theme was "Where Art Meets Fashion," and our muse was the brilliant Georges Seurat and his groundbreaking Pointillism technique. With just 75 minutes on the clock, our team sourced fabric remnants and seamlessly integrated design material samples to evoke the pointillist magic of Seurat. We are thrilled to announce that our entry clinched first place!

A heartfelt thank you to our generous sponsors, Rodenbeck Associates and C.F. Stinson, for their invaluable support in bringing our vision to life. See our performance below!

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2022 IIDA Fashion Show | Westgroup Designs

Madison Meehan — Sat, 30 Jul 2022 19:34:27 +0000

Westgroup Designs showed up and showed out at the annual IIDA Southern California Chapter's Fashion Show to great acclaim! Our team’s selection was the adaptation of the musical Into The Woods (the dark version of Grimm's Fairy Tales), for this year’s theme, Broadway on the Beach. Teams had one hour to grab fabric remnants from the available pile and incorporate design material samples into costumes to illustrate the theme! Check out Red and her alter ego, the Wolf, in our entry below! All leftover fabric from the event is turned into tote bags by volunteers, for foster youth, and presented to several local organizations.

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WD’s Minotaur Tango takes 2nd Place at the IIDA Orange County Haute Couture!

affinity — Tue, 02 May 2017 20:49:16 +0000

Intriguing mythical creatures danced the tango, roamed magical lands, and lurked the depths of the runway – creating a fantastical night that gave everyone something to believe in.

IIDA Orange County’s 16th Annual Haute Couture “Believe – A Mythical Night” successfully dove into the mythical realm of mysterious creatures. The Loch Ness Monster, Unicorns & Pegasus, and Dragons were just a few of the many beings that graced the runway.

Combining Greek mythology and Spanish bullfighting, WD’s Minotaur Tango won over its spectators. The performance began with the Minotaur being lured away from his labyrinth by our Matador, followed by a battle for dominance over one another through a riveting tanda that turned into a captivating tango. The epic standoff ended with the rise and fall of our beloved characters, and in tradition, roses tossed on stage from the audience.

Westgroup Designs created ornate shoulder structures, fringed pants, multiple matador skirts, and intricate accessories - all within the allotted 1-hour time frame - while using only materials from the Interior Design industry. Upholstery fabric remnants, mosaic tile, wall covering, metal laminate, and paper mâché architecture plans were some of the key materials in the design of our two looks.

Upping the ante from winning last year’s People’s Choice Award, WD’s Minotaur Matador duo danced their way to second place!

A big thank you to our sponsors Knoll and KnollTextiles!
#designtothrive

Original Design Concepts and Color Palettes

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Westgroup Designs Wins the People's Choice Award For Best Villain/Sidekick at This Year's IIDA Fashion Show!

affinity — Fri, 22 Jul 2016 19:36:51 +0000

Everybody loves a hero, but no one forgets a villain. All kinds of evil dazzled the runway for IIDA's 16th annual Haute Couture Fashion Show, but Ursula's dark magic stole the show.

This year's theme was "Villains", which did not disappoint. Using a similar setup to the TV show Project Runway, Interior design and architecture firms, independent designers and students were given one hour to create a villain using finishes and materials utilized for interior design. The hustle was fun, fast, and crazy as teams scrambled and successfully created intricate costumes inspired by everyone's favorite villains.

Westgroup Designs built four costumes from The Little Mermaid. Ursula, her two eel minions, and the little mermaid made memorable appearances on stage, with Ursula and her dark magic captivating the crowd.

A huge thank you to our sponsors, Mohawk Group and Daltile for helping make this vision happen!

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